A few words on

The Luxury League

The Luxury League Is

• A Global Foundation established to promote the concept of luxury and to create an environment conducive to creative thinking.
• A Not-For-Profit Foundation of prominent Luxury brands, world wide. 
• A body that aims at strengthening the influence of India in the Global Luxury industry.
• A dynamic group relying on dialogue and exchange, solidarity and mutual assistance, developing a winning attitude to conquer new spheres of influence,exposure and markets.
• A League that epitomises the spirit of global creativity, perpetuates traditional artisanal skills and subtly sustains the element of fantasy that Indian luxury has always inspired.

"My desire is to open the Indian doors to luxury brands from various countries and to strengthen the voice of India abroad – the idea is to create an increased pool of knowledge and competence. It is the alliance of tradition and modernity, expertise and creativity, history and innovation. Indian luxury is the envy of the world ; it owes its success to an admirable pool of talent. This talent is our treasure that we need to nurture & protect"

The Luxury League

The Structure

The Luxury League represents a tremendously diverse group of global luxury brands and talented craftsmen. It is a global ambassador for indian culture and identity. Symbolising also the world acclaimed indian art forms of fine living.

Categories of craftsmanship and art :

Haute couture & Textiles | Perfumes | Jewellery & Watches | Homeware & Architecture | Hotel, Gastronomy & Spas | Wines, Champagne & Cognacs | Publishing | Graphic Design & Interactions | Decorative Arts | Automobiles Accessories & Leather Goods

Companies

The Luxury League has a membership of varied global luxury houses. Some created centuries ago, others more recently. They all share the values of The Luxury League

The members are co-opted - and vote annually to co-opt each other - on the basis of the following main criterias :

Associate Members

The Luxury League also has associate members that represent India and share the same values and concerns. They also include major cultural institutions and companies. Together they work to enhance the image of India.

The Luxury League

A Heritage of Knowledge

All the arts/crafts that are represented by The Luxury League have a fine balance between historic legacy and modernity, thus creating the perfect representation of luxury. One of the missions of The Luxury League is to make the world aware of the wealth of knowledge contained within the workshops of companies as well as create career opportunities for the youth of India, besides supporting & promoting creation. The Luxury League also provides support in specific areas like training for employment.

To achieve this purpose The Luxury League supports many projects –            

• In-depth ground work is done at regional levels, targeting students. The Luxury League works with schools and educational authorities, vocational schools, technical and specialized schools, etc and holds regular information sessions and events to understand the market & it's management; to improve the technical know how and create possible career options.
• Aims at enhancing the media image of handicrafts, by organizing tours of workshops for foreign and indian journalists. The endeavor is to extend the influence of Indian craftsmen beyond just National borders.
• The Luxury League requests the State to grant greater honor and awards to artisans, hence gets them more recognition

"The Luxury Industry, is an excellent vehicle to enhance the Image of India.

The Luxury League

Goal and Mission

The main goal of The Luxury League is to promote dynamism, creativity and innovation in the luxury industry. It aims at creating a consortium internationally by targeting decision makers, luxury brands, designers and the consumers.

Representation
Backed by a very diverse Membership, The Luxury League serves as a standard bearer for Indian style and it's values to create greater understanding in different sectors, supported by world class knowledge, information, infrastructure and technology.

Anticipation
The Luxury League offers a forum for forward planning and exchange of the best Indian and global talents. It offers it's members tools for ensuring future business growth. The purpose being to showcase the creativity of it's Members and attract attention to them in the artistic scene globally, through creative interactions and dynamic networking.

Promotion
The Luxury League stages global events, representing India abroad thus creating close ties between Luxury and Culture. These events illustrate the importance of Global Creation and Innovation. The mission is to support development of design thinking in various sectors like perfumes, homes, fashion, handlooms etc where Creativity and Beauty can enhance the experience and create productivity.

Influence
Seeking to ensure business growth for its Members, The Luxury League is a preferred interlocutor for public authorities in India and the rest of the world.

Support
The idea is to also support Indian training programs by working with schools of design and applied arts. In doing so, it helps expose tomorrow's designers to the real concept of luxury. The Luxury League also holds Young Designers Competition (YDC). This competition is instrumental in energising design skills and also to create awareness in schools & colleges about Global Creativity.

The Luxury League

The Conquest

The Luxury League assists the Members to engage in commercial conquests like creating trading posts, establishing branch offices, appointing agents & partners all over the globe. The efforts include providing assistance & support to its Members.

• Research is undertaken concerning countries that interest it's Members and efforts are taken for strategic reflection, as a tool to help participants get a better understanding of specific markets
• High-level contacts are initiated with Members and the political authorities of various Countries, targeted by the Board.
• Group trips are organized for CEOs for discussions pertinent to their Sector.
• Large-scale cultural events are organized Worldwide to promote the values shared by The Luxury League Members.
• Conferences, seminars, forums, etc are organised as a networking platform and for reflection on the various Art forms and its uses.
• The cultural identity of the Indian luxury sector is enhanced through communication globally. The focus is on global networking for fostering Creativity and Innovation. The focus being Quality, Innovation and Beauty. The Luxury League also concentrates on emerging countries, where the value add of collective action is high. It aims to provide support for Members as they set up local operations and communicate the cultural component of the luxury message to new customers.

The Cultural identity of Luxury
The Luxury League represents an Indian Creative industry based on craftsmanship. It is involved in the transmission and the recognition of skill to encourage the emergence of cultural industries globally.

The Luxury League

Organization & Membership

Organization
The Luxury League is lead and run by the Founder and Global Chairperson Ritu Beri who is supported by office bearers comprising of global vice-chairs, country chairs representing their various countries, national chairs, chapter chairs of cities both urban and exotic, global chairs for specific segment commissions in the various dimensions of luxury be it fashion, wellness, luxury estates, automobiles, fitness, spirituality, lifestyle etc.

The Luxury League has an Advisory Governing Board (AGB) which is the core think tank of The Luxury League to advise on policy matters, on matters of where The Luxury League should be heading and the directions it will follow. The AGB comprises of eminent personalities from the global world of Luxury.

The Various Commissions be they country specific, segment specific or city specific are empowered to chart out their own agenda and programs but under the overall guidance of the Advisory Governing Board.

This brings in Flexibility, Leadership Qualities and Diversity along with Innovation, Entrepreneurship and Creativity.

The Motto of The Luxury League is to promote Creativity, Innovation, Best Practices, use of Technology in the Luxury segment while preserving the Diversity in our Ancient Heritage & Cultural Arts

Membership
Membership to The Luxury League is by invitation only. While existing Members can recommend individuals or corporates to be taken in as Members, it's only the Founder or The Advisory Governing Board that can invite them. The Luxury League by its very philosophy is philanthropic and invites diversity of ideas

The Luxury League

The Initiatives

The main purpose is to recognize & discover young and iconic talent through a National and International jury & honoring their excellence in the field of design and luxury. The plan also is to generate sufficient income through significant financial awards for new talented designers. Donations go towards tuition and other educational expenses.

Business monitoring is made available for young talent by an established team of industry professionals, in areas such as business planning, marketing, sourcing, production, etc. The purpose is to provide them low-cost design studio space, educational seminars, and networking opportunities.

4. The Luxury League Manufacturing Initiative
   The Luxury League Manufacturing Initiative is to help revitalize manufacturing in India. The Luxury League provides facilities through it's network and initiatives to introduce the right people to help develop business possibilities & support the manufacturing of luxury brands in India.

5. The Global Design & Innovation Awards
   The Awards celebrate and reward what's NEW and what's NEXT in luxury from breakthrough design talent to innovation, buying, retail and detail.

   Judged by an elite panel of International & National experts and attracting entries from different countries, these are luxury awards to recognise achievements on a global scale.

6. The Global Design & Innovation Forum
   The Global Design & Innovation Forum will bring world class creative thinkers and opinion makers to India and lead the momentum of change. It aims to gain expert insight & researched analysis from leading experts.

Corporate Citizenship The Luxury League mobilises its members to support Charitable Causes related to :

The Global

Design & Innovation Forum

1. Create opportunities in India for global luxury brands . Encourage network possibility for global brands with senior executives across the luxury sector from India.
2. Foster a beneficial ecosystem for perfecting skills amongst traditional and new artisans across India through global learning & interaction.
3. Create awareness amongst the youth about global creative benchmarks and entrepreneurial attitudes.
4. Help evolve, a greater sense of appreciation for Global quality, skill, creativity & create opportunities for global brands to work in India.
5. Thinkers and opinion makers to India and lead the momentum of change. Generate mutually beneficial expert insight & analysis.
6. Promote multiple, niche, globally recognized brands under the overall "Make in India" initiative to create a mutually beneficial Luxury environment of manufacturing in India.
7. Promote multiple, niche, emerging talents from all sections of Luxury and create a global movement for favourable economic growth in the industry.


8. Be a game changer and bring greater recognition to the Luxury Industry by creating synergies with Global Luxury brands and India.
9. Bring leading brands, from all over the world and inspire them to co-brand with Indian brands for enhancing business growth.
10. Hear bespoke research & discover the latest luxury industry trends.